(NEXSTAR) – Instantly after the Los Angeles Rams beat the Cincinnati Bengals within the 2022 Tremendous Bowl, followers may purchase merchandise to rep the brand new reigning champs. The identical would have been true had the Bengals gained: The NFL was ready to promote “Tremendous Bowl Champions” hats, sweatshirts, shirts and extra, all emblazoned with the Bengals brand.
So what occurs with all that pre-made attire from the shedding staff? They do not simply get despatched to the landfill or incinerator. The clothes has a second life someplace far-off from the staff’s hometown, and getting there may be fairly the journey.
That course of is managed by the nonprofit Good360, a company that matches donations with native nonprofits around the globe. That is Good360’s eighth yr working with the NFL on repurposing merchandise not simply from the Tremendous Bowl losers, but in addition from the groups who lose the AFC and NFC Championship video games, stated chief improvement and advertising and marketing officer Shari Rudolph.
“This yr, sadly for the Cincinnati Bengals, we will probably be gathering all of the Bengals merchandise and bringing it to a central place within the US, which we do not disclose due to the sensitivity and safety wanted round this donation,” defined Rudolph.
From there, Good360 works with its community of nonprofits to discover a recipient.
“It may go wherever from Africa, the Center East, some areas in Asia or South America, however all of them depart the US and they’re put within the fingers of a nonprofit that has a verified want for these specific sorts of objects,” Rudolph stated.
The amount of leftover Tremendous Bowl attire numbers within the “few hundreds,” stated Rudolph.
Rudolph could not reveal the place this batch of Bengals objects will find yourself, however stated numerous thought goes into the clothings’ closing vacation spot. “For instance, we would not wish to ship hundreds of attire objects right into a neighborhood that depends on textile manufacturing for jobs. We wish to actually be delicate to that. We do not wish to put issues into an space thats going to trigger disruption or extra points.”
Rudolph stated her nonprofit works to ensure the individuals who obtain the NFL clothes objects will put them to good use and shield the league’s model. They do not need the t-shirts and sweatshirts going to waste – or ending up in on-line auctions.
As soon as the recipient is confirmed, Good360 works to determine what different wants that native nonprofit would possibly want. They try to supply these items, too, to allow them to fill a full transport container earlier than sending it abroad.
She hoped Bengals followers may discover some consolation in the truth that whereas they could not be capable to have bragging rights with a Tremendous Bowl champs t-shirt, somebody will profit from proudly owning it.
“There’s a little little bit of a silver lining [for the losing team]. We get to take these items someplace we will discover a good dwelling for them they usually do not go to waste.”